F1 launches 24/7 streaming channel in the US

F1's comprehensive streaming offering

In a move to cater to the diverse viewing habits of its burgeoning US fanbase, Formula 1 has announced the launch of a new free streaming channel, dubbed the "Formula 1 Channel."

This 24/7 service aims to provide American fans with a comprehensive F1 experience, complementing the existing live broadcast offerings.

Channel content and distribution

Race Replays and Highlights: The Formula 1 Channel will feature race replays and highlights from Formula 1, Formula 2, Formula 3, and the all-new F1 Academy series, ensuring fans never miss a moment of the action.

Evergreen Content: In addition to the latest race content, the channel will showcase evergreen programming, including reruns of classic grands prix and captivating racing documentaries, providing a rich archive of F1 history and storytelling.

The channel, set to go live before the upcoming Miami Grand Prix, will be available on various platforms, including Samsung TV Plus, Amazon Freevee, and Pluto TV, making it easily accessible to viewers across the country.

Strategic Partnership and Distribution

Operated by F1's partner, C15 Studio, and supported by advertising, the Formula 1 Channel represents the latest development in the sport's efforts to elevate the content experience for fans.

Ian Holmes, F1's Director of Media Rights and Content Creation, emphasized the channel's role as a "great entry point for new fans into the sport."

Content Curation and Rights Holder Considerations

To avoid conflicts with its existing rights holder, ESPN, whose deal runs until the end of 2025, the Formula 1 Channel's coverage of the most recent race weekend will be available with a five-day delay.

This strategic curation ensures a complementary offering alongside F1's direct-to-consumer F1 TV service in the US.

Capitalizing on Streaming Trends

F1's decision to launch its own free ad-supported streaming television (FAST) channel reflects the latest television trends among American fans.

This move aligns with the series' broader efforts to grow its presence in the US market, which has seen the addition of new races in Miami and Las Vegas in recent years, alongside a significant marketing and social media push led by F1's owner, Liberty Media.

As the sport's popularity continues to soar in the United States, the Formula 1 Channel presents a comprehensive platform for fans to immerse themselves in the world of F1, fostering a deeper connection and understanding of the sport's rich history and technical intricacies.