F1 2025 season set for historic London launch event

Formula 1 is set to break new ground in its pre-season preparations with an innovative joint launch event that will see all ten teams reveal their 2025 liveries simultaneously at London's O2 Arena.

The February 18 spectacle promises to gather the entire F1 grid under one roof, marking a significant departure from the traditional individual team launches.

Star-studded showcase

The groundbreaking event will feature all 20 drivers and their team principals, offering fans an exclusive first glimpse of the grid's appearance before the season opener in Australia.

Leading the production is BrianBurkeCreative, fresh from their successful staging of the Las Vegas Grand Prix ceremonies, suggesting a theatrical approach to the sport's presentation.

Accessible entertainment

With ticket prices ranging from £58 to £113 plus booking fees, the event positions itself competitively within London's entertainment landscape.

F1 CEO Stefano Domenicali emphasizes the event's significance:

"For the first time we will bring together our fans, all 20 superstars of our sport and some very special guests to officially kick-off our new season and mark our 75th year of racing."

Interactive experience

Beyond the livery reveals, organizers promise an immersive experience featuring interviews with key F1 figures.

Brian Burke, Creative Director at BrianBurkeCreative, outlines the vision:

"Through our collaboration with all 10 teams, fans can be assured we'll be delivering a truly exciting live experience combining the unveiling of the new liveries, interviews with the biggest names in F1, and cutting-edge entertainment."

Global access

While the O2 Arena will host the physical event, Formula 1 has confirmed a simultaneous online stream, ensuring global fan participation in this historic moment.

The timing, ahead of what Domenicali describes as "a classic season following all the drama so far for 2024," positions the event as a crucial milestone in F1's evolving entertainment strategy.