Apple eyes ambitious F1 broadcast rights deal

Tech giant looks to acquire global coverage

According to a recent report in BusinessF1 magazine, Apple is gearing up to make a substantial bid for Formula 1's global broadcasting rights.

The deal could be worth up to $2 billion per year, double F1's current broadcast revenue.

While nothing is confirmed yet, Apple is said to be planning an offer with a sliding scale, depending on the level of exclusivity secured - with the goal being 100% exclusivity after 5 years.

This ambitious deal would bring all F1 coverage exclusively to Apple's platforms.

Success in Football boosts confidence

Apple's recent success broadcasting Major League Soccer (MLS) matches is changing perspectives on motorsport coverage.

After paying $250 million for a 10-year MLS deal, Apple benefitted from football star Lionel Messi's move to the US league.

The company says pleasing subscriber figures for its MLS coverage, though not published, is boosting confidence in doing the same for F1.

The Apple TV platform could host F1 behind a paywall if a deal is reached.

However, sources suggest discussions between F1 and Apple are not active now despite Apple's involvement in the F1-themed movie starring Brad Pitt.

Global coverage crucial for F1

For F1, global broadcast coverage is essential. Currently, TV rights are split between various broadcasters worldwide.

Unifying these under Apple's umbrella would be a major coup if agreed.

The report also claims Apple has interest in English Premier League rights, as auctions loom.

However, F1 remains the primary target for the tech giant to further boost its sports content.

While nothing is confirmed yet, the report signals Apple's serious intent to aggressively expand its live sports content.

For F1, the promise of huge revenues in exchange for total exclusivity will be a tough decision.

With Apple's confidence high, the coming years may see a drastic shift in how fans can watch Grand Prix racing worldwide.