Alpine's Deadpool & Wolverine livery set to light up in SPA
Alpine unveils a Deadpool & Wolverine-inspired livery for the Belgian Grand Prix, capitalizing on Ryan Reynolds' investment in the team. The collaboration showcases F1's growing synergy with Hollywood, promising a visually stunning race weekend.
Alpine is set to turn heads at the Belgian Grand Prix with a striking new livery inspired by the upcoming Marvel Studios film "Deadpool & Wolverine".
The French team's A524 cars will sport a bold red, black, and yellow color scheme, showcasing the iconic characters in a unique Formula 1 crossover event.
This Hollywood-meets-F1 collaboration comes as no surprise, given the recent investment in Alpine by a star-studded group including Ryan Reynolds, who portrays Deadpool in the Marvel Cinematic Universe.
The timing of the livery reveal coincides perfectly with the global release of "Deadpool & Wolverine" during the Belgian Grand Prix weekend.
A team transformed
The transformation extends beyond the cars themselves.
Esteban Ocon and Pierre Gasly, Alpine's driver duo, will don race overalls matching Deadpool's signature dark red.
Ocon will further embrace the theme with Deadpool graphics adorning his helmet, while Gasly pays homage to Wolverine with a yellow and black design.
This attention to detail underscores Alpine's commitment to fully immersing themselves in the Marvel universe for the weekend.
The pit crew, too, will be decked out in the film-inspired attire, creating a cohesive and visually striking presence in the paddock and on pit lane.
Hollywood's growing influence in F1
Alpine's Marvel tie-up is the latest in a growing trend of Hollywood collaborations within Formula 1.
Earlier this month, RB (formerly AlphaTauri) partnered with Warner Bros. Pictures to promote the summer blockbuster "Twisters" at the British Grand Prix.
Peter Bayer, RB's CEO, highlighted the mutual benefits of such partnerships:
"We are the team with the youngest and the most balanced fan base between male and female, and it's the perfect target audience for the movie as well. Daniel and Yuki are popular drivers."
Star power behind the scenes
The Alpine-Marvel collaboration is rooted in the team's recent change in ownership structure.
In June 2023, Renault sold a 24% stake to US-based investment group Otro Capital.
This group includes RedBird Capital Partners and Maximum Effort Investments, the latter led by Reynolds and fellow actor Rob McElhenny.
The investor list reads like a who's who of entertainment and sports, featuring Michael B.
Jordan, boxer Anthony Joshua, Liverpool FC's Trent Alexander-Arnold, golf star Rory McIlroy, and NFL quarterback Patrick Mahomes.
This influx of celebrity involvement has already increased Alpine's visibility, with Mahomes becoming a regular presence in the F1 paddock.
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